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Marketing Analytics Manager

Location: Peninsula (San Mateo)         posted: 04.20.20

Sony Interactive Entertainment LLC seeks a Marketing Analytics Manager in San Mateo, CA to support console portfolio planning by generating scenarios with different game launch calendars, discussing partnership opportunities, and planning promotions. Requires a Master’s degree in Business Analytics or related field or equivalent and two (2) years of experience initiating, creating, and maintaining health monitoring systems. Prior experience must include at least two (2) years of experience facilitating project kickoff discussions with stakeholders, including understanding task objectives, gathering requirements, and presenting analytics project deliverables; architecting and approving analytical and business intelligence solutions; reviewing and aligning deliverable cuts to scope committed by reporting analysts; designing and implementing complex analyses that use data mining, predictive modeling, forecasting, and segmentation techniques; conducting interactive sessions to increase cross-team and cross-project learnings; socializing findings and understanding work quality pain points and health checks; providing data driven recommendations across gaming and technology domains; providing data driven initiative recommendations for planning and optimization; driving interpretation, socialization, and adoption of marketing and data driven learnings and insights; driving adoption of advanced data analytics and data driven decision making; and in executing duties utilizing PL/SQL, R, SAS, Python, MS Office, MicroStrategy, Tableau, Excel VBA, logistic and linear regression, predictive modeling, time series forecasting, decision trees, neural networks, cluster analysis, lift analysis, and Agile project management. Send resumes to & indicate job code JS4233197. Sony is an EOE.

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