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Product Marketing Manager

Location: Peninsula (San Mateo)         posted: 09.07.21

Sony Interactive Entertainment LLC seeks a Product Marketing Manager in San Mateo, CA to support the global product marketing team for innovation products. Requires a Bachelor’s degree in Advertising, Marketing, or related field or equivalent, and three (3) years of experience tracking marketing budgets and performance against business objectives in the videogame industry. Prior experience must include at least three (3) years of experience reviewing media plans, optimizing campaign performance and managing marketing mix for platform products; working closely with various teams, agencies and partners on go-to-market development and campaign launch for videogame consoles; collaborating with global marketing teams to execute integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels that drive commercial results and brand affinity with global scale and impact in the videogame industry; evaluating creative work against brand strategy to ensure creative achieves the global sales targets and objectives; and supporting integration of company brand with game publishing industry partners to ensure brand guidelines are adhered to by third party partners. Send resumes to & indicate job code JS5127469. Sony is an EOE.

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