Brand Manager Marketing Delivery
Sony Interactive Entertainment LLC
Sony Interactive Entertainment LLC seeks a Brand Manager Marketing Delivery in San Mateo, CA to work with marketing agencies, in-house Media Teams and territory partners for implementation and delivery of marketing initiatives. Requires a Master’s degree in Brand Management, Marketing, or related field or equivalent, and two (2) years of experience performing media analysis and research to provide marketing insights on marketing activities, including promotional campaigns, brand campaigns and brand awareness campaigns. Prior experience must include two (2) years of experience reviewing marketing content calendars and ensuring alignment with key content beats; tracking marketing performance against KPIs, including sales, revenue, conversion rate, cost per acquisition, cost per conversion, cost per click, click-through rate, customer lifetime value, reach, impressions, customer engagement level, shopping cart abandonment rate, average transaction value, visits per channel, market share, average revenue per user, cost per lead generated, retention rate, monthly website traffic, and ROI; developing quarterly recommendations on budget and marketing messaging across different channels, including paid media, owned channels (emails, social media, blog, and website), events, and PR; and integrating and analyzing global marketing performance reports to develop insights that feed into future marketing campaigns. Send resumes to SIE-Job-Postings@sony.com & indicate job code MA5617851. Sony is an EOE.